Once your prospect has seen your presentation you obviously want them to get started with you, right? Most marketers focus on how having them join is going to benefit them. Like, it will help grow the team, they will hit some rank level, they will get a bonus for X amount of people joining this month or whatever. New marketers also like to blab about what they like in terms of the company or comp plan, which is another big turn off for prospects.
Your prospect does not care about any of that, in fact that will turn them to say “No” and you will probably have lost the deal. Instead of focusing on how it will help you or the team, focus on how them coming on is going to help them with their goals or problems.
First, before showing them your presentation, you should always find out what their problems are or what is lacking in their life that they would like to have. Once you have that information, show your opportunity, then focus on how your product/service, opportunity, training, or mission can help them achieve what they need, be it more time, money, personal development, helping others, firing their boss, etc. Remember-never tell them how you are going to benefit because they don’t care anyhow; Focus on how your stuff is going to benefit them!
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